At hale.group, we build WordPress websites that are anything but cookie‑cutter.

We know WordPress inside and out—and we mean that literally. Our developers are senior-level full stack pros who not only understand how to use WordPress, but how to bend it to do exactly what you need. From custom themes and plugins to backend integrations and performance tuning, we don’t rely on one‑size‑fits‑all solutions.

Under the hood, we work with all the coding languages that make great websites tick: HTML, CSS, JavaScript (including libraries like Bootstrap 5+), PHP (both standard and WordPress-specific), and databases like MySQL and MariaDB. That means we can build just about anything—from the layout your customers see to the logic behind how your content works.

We’ve developed sites like xytex.com, donatesperm.com, and (of course) the site you’re on right now. Each one is tailored to fit the unique needs of the business behind it—not just a WordPress install with a theme slapped on top.

Need to integrate with third-party tools or legacy systems? We can do that too—especially since our team also brings ColdFusion expertise to the table.

So whether you’re starting fresh or trying to push your existing site further, we’re here to help. If you need a WordPress team that truly knows their stuff—and can back it up with real results—let’s talk.


About the Author

Dusty Hale
I’m a professional full stack web application developer having worked in multiple application stacks for 27+ years, since 1998. My career began in Atlanta, GA, where I worked as a developer with Kaplan Communications, Spun Logic, and b2bTech. In current times, I am the project director for hale.group. I live in Tamarindo, Costa Rica and work remotely from a dedicated work space.
Dusty Hale Signature

At hale.group, we build WordPress websites that are anything but cookie‑cutter.

We know WordPress inside and out—and we mean that literally. Our developers are senior-level full stack pros who not only understand how to use WordPress, but how to bend it to do exactly what you need. From custom themes and plugins to backend integrations and performance tuning, we don’t rely on one‑size‑fits‑all solutions.

Under the hood, we work with all the coding languages that make great websites tick: HTML, CSS, JavaScript (including libraries like Bootstrap 5+), PHP (both standard and WordPress-specific), and databases like MySQL and MariaDB. That means we can build just about anything—from the layout your customers see to the logic behind how your content works.

We’ve developed sites like xytex.com, donatesperm.com, and (of course) the site you’re on right now. Each one is tailored to fit the unique needs of the business behind it—not just a WordPress install with a theme slapped on top.

Need to integrate with third-party tools or legacy systems? We can do that too—especially since our team also brings ColdFusion expertise to the table.

So whether you’re starting fresh or trying to push your existing site further, we’re here to help. If you need a WordPress team that truly knows their stuff—and can back it up with real results—let’s talk.


About the Author

Dusty Hale
I’m a professional full stack web application developer having worked in multiple application stacks for 27+ years, since 1998. My career began in Atlanta, GA, where I worked as a developer with Kaplan Communications, Spun Logic, and b2bTech. In current times, I am the project director for hale.group. I live in Tamarindo, Costa Rica and work remotely from a dedicated work space.
Dusty Hale Signature

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ColdFusion: What It Is, and What It Is Not

Let’s set the record straight. ColdFusion is not a dying technology. It’s not outdated, it’s not a liability, and it’s certainly not something to be dismissed as “legacy” just because it’s been around for a while.

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Happy Birthday ColdFusion

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