Modern Web Development Experts
Forward-thinking. Fast-moving. Laser-focused. Extremely Passionate! We’re a small but formidable team managing web platforms for a handful of select partners who are deeply committed to long-term success online.
Forward-thinking. Fast-moving. Laser-focused. Extremely Passionate! We’re a small but formidable team managing web platforms for a handful of select partners who are deeply committed to long-term success online.
We’re a diverse, passionate team of senior web professionals with expertise in project management, UX design, prototyping, full stack development, and API integration. We work remotely from locations around the globe, anchored by a private workspace in Tamarindo, Costa Rica. Our focus is on long‑term partnerships with a select group of clients who value consistency, collaboration, and high standards.
Project Director
and Senior Application Developer
Project Manager
and Senior Application Developer
Project Manager
and Senior Application Developer
We specialize in the planning, design, development, and long-term support of websites and web-based applications — built to meet today’s performance and usability standards. Our process begins well before the first line of code is written, using modern planning and prototyping tools to clarify goals and define the path forward. With a focused set of services and a proven full-stack approach, we deliver efficient, scalable solutions across both frontend and backend systems.
We’ve been building websites for over 25 years, so we know how to keep projects on track. With tools like Basecamp and TSheets, we make the whole process smooth, clear, and easy to manage.
We’re actively exploring and developing intelligent integrations powered by artificial intelligence. From building prompts and APIs using ColdFusion to experimenting with multi-engine workflows guided by Adobe-led training, our early projects have laid a strong foundation. We’re excited to take on AI-driven opportunities — especially those that pair well with automation, content generation, or smart decision-making tools.
Custom themes, plugins, and integrations that go far beyond drag-and-drop builders. We specialize in scalable, secure, and high-performance WordPress solutions tailored to business needs—whether it’s eCommerce, membership platforms, or fully custom functionality.
Modern ColdFusion applications built for speed, security, and flexibility. From API integrations and legacy system upgrades to enterprise-level web apps, we leverage CFML and Lucee to deliver powerful solutions backed by over two decades of expertise.
Before writing a single line of code, we can build a clickable, to-scale prototype using tools like Figma, Lucidchart, and Adobe Creative Cloud. It’s a fast, low‑cost way to see how your site or app will look and feel. And because it’s all in the cloud, updates are quick, easy, and collaborative‑helping you make smart decisions early on and save time later.
Once the prototype is dialed in, our senior developers bring it to life using clean, semantic HTML Living Standard, modern CSS, and JavaScript. We translate designs into responsive, high‑performance front ends—whether it’s a custom‑coded site or built on platforms like WordPress or Shopify.
With the front end complete, we build out the application logic, database connectivity, and API integrations that power dynamic features and workflows. Our back end systems are designed to interface cleanly with internal platforms, services, and business processes—ensuring stability, performance, and maintainability.
We partner with digital marketing teams to bring their strategies to life through automation. From rich HTML email campaigns, SMS messaging, and web push notifications, we handle the technical execution. We also manage the coding and testing required to support Google Analytics 4 and other reporting integrations.
The hale.group Project Execution Solution for Professional Website and Application Development is a very detailed and involved 10-step process designed to maximize the success of a project. The project is assigned to a TEAM rather than just one person. The team consists of a project manager, a UX Designer, and at least one or more web programmer/coder and a field expert from the client side. Each step or phase in the process is handled by a specific team member with the required skill(s) and is designed to accomplish specific requirements that are needed to proceed to the next phase toward completion. The following steps summarize the entire 10-step process of our solution.
We start by discovering. We listen and we learn. We define the project goals, the expectations, and we define the project’s success from the start and aim to meet or exceed that mark. We document our plan and utilize project management tools like Basecamp and Tsheets. Before we start designing or coding anything, we spend the time needed to collect the assets and requirements of the project. Finally we organize all of these elements into a cloud based work space and basecamp with all information, action items, and project assets online and accessible to the team members involved with the project.
With a proper plan, our team has all of the information and assets needed to execute the development plan. Our dev team can create process flow charts and our UX designer will create visual wireframes and visual prototypes to demonstrate the look and feel of the end product or solution. With design approval of a prototype our developers can code, configure, and/or integrate design and process on a variety of systems and environments.
Prior to delivery every solution is put through rigorous quality assurance testing as well as user acceptance testing. Upon deployment we act as a partner and provide full support, training, and maintenance to ensure the project’s success.
Since beginning our journey as a web development and digital agency over 15 years ago, we’ve done remote work for other top agencies and have consulted and worked on web development projects with 7 figure budgets as well as helped startups get off the ground. We’ve collaborated with talented developers, designers, and digital marketers to create digital products for both business and consumer use. We are quietly confident, naturally curious, and perpetually working on improving our chops one development problem at a time. Our work speaks for itself through our clients’ successes and level of satisfaction.
We developed and maintain a high traffic public facing website that is integrated with the company’s internal data and business logic to deliver a custom eCommerce experience that no other software or boxed eCommerce systems would support. The site provides a platform for patients going through artificial insemination to select a potential anonymous sperm donor and purchase sperm units to be delivered to their physician’s facility. The site is integrated with a custom developed feature robust administrative dashboard that allows their office staff to maintain the donor catalog and manage orders.
Donatesperm.com is a leading supplier of sperm. They are a trusted supplier of Xytex, a national sperm bank with over 45 years of experience. The sperm donors they recruit make a difference by helping families in need while getting reimbursed up to $1,400 per month. hale.group developed the public site and the intelligent online donor application process that allows donors go through the onboarding process from the comfort of their own smartphone or computer.
We leverage the efficiency and power of the DocuSign API to seamlessly integrate with with custom web applications.
Mark Riddick is a multi-award winning songwriter and producer whose songs have been broadcast live to over 200 countries. His artists have appeared on shows The Voice and American Idol. He’s had placements on tv/film, as well as viral hits on Youtube and social media and hits on mainstream radio. Mark’s illustrious career spans collaborations with industry legends and powerhouse entities like ABC, Fox, Universal, Sony, EMI, and Miramax Pictures/Modern Music. From Verne Gosdin to Nick Lachey, his diverse portfolio reflects a boundless love for music, transcending boundaries of genre and medium.
We bring the brand to life and increase conversions and profit through intelligent multi-channel automation including emails, sms, and push notifications.
BallMarker is the Ultimate Golf Ball Marker. Unique worldwide patented clip system, strong magnet design that holds your golf ball marker to its base while wearing it, plus amazing features make the ultimate Golf Ball Marker. Easy Clip-On. No need to remove shoe laces. Each package comes in your selected style with a base plus 2 markers.
Where Luxury Meets Sneaker Culture in a Dazzling Display of Opulence Crafted from the finest precious metals including gold and silver, and adorned with exquisite stones such as diamonds and rubies, Babyaks Dubraes are more than just sneaker accessories – they’re statements of extravagance and refinement.