Modern Website and Application Development Experts
Who We Are
We are a diverse group of website and app development professionals. Our team members have a variety of skills ranging from UX design and prototyping to coding and development and are located across the globe working in a virtual office environment managed at our headquarters based in beautiful Tamarindo, Costa Rica.
We Are…
Dusty
Project Director
With over 17 years of experience in all aspects of web development, Dusty is a founding member of HALE.GROUP and acts as our Project Director.
Veronica
UX Designer
She is our Senior UX Designer and handles projects in the early phases so that we have the flexibility to see what the finished site/app looks like before the development work starts.
Saurabh
Project Manager and Director of Development
With over a decade of hands on development experience in all the standard languages like HTML/JavaScript, PHP, ColdFusion, and numerous database platforms, Saurabh manages projects after designs are approved for development.
Balwinder
Senior Application Developer
Also with more than a decade of hands on development experience in all standard web programming languages, Balwinder is our secret weapon behind the scenes on back end development work.
What We Do
Simply put, we provide the expertise and skills needed to plan, design, and develop websites and web based applications by modern standards. We provide a core set of services and skills designed to accomplish the goals of a project. It starts with planning and prototyping. This sets the stage for both frontend and backend application development.
Project Management
We use 17+ years of web development experience and modern web based tools like Basecamp to deliver a simple yet highly effective and efficient project management experience.
Prototype Design
We use tools like PhotoShop, Illustrator, and InVision App to quickly build a scale model of a proposed website or application. This prototype can easily be modified and revised until it fully represents the work scope of a development project.
Front End Development
When the prototype is fine tuned to perfection, it’s time to move into development. Our developers use their coding skills in HTML5 and JavaScript for a process known as PSD to HTML. The result is the exact replica of the prototype on a either custom site or a selected CMS platform such as WordPress.
Back End Development
With the frontend development in place, we extend and develop dynamic database and API powered features and functionality that elegantly integrate into the site and/or application. The result is a back end system that integrates with the company’s systems and business processes. Automation is usually the goal.
